Resources
Click here for a comprehensive directory on Facebook
Click here for tutorials on Facebook Ads and Fan Pages
Click here for the latest statistics on Facebook
Articles
- Comparing User Engagement across Seven Interactive and Social-Media Ad Types, Psychster and allrecipes.com, March 29, 2010
- Social Fans are More Likely to Buy, eMarketer, March 16, 2010
- Finding Online Shoppers on Facebook, eMarketer, February 17, 2010
- Facebook Users Average 7 hrs a Month in January as Digital Universe Expands, Nielsen, February 16, 2010
- Matrix: Companies Should Factor ‘Social Influence’ into Total Customer Value, Jeremiah Owyang, February 3, 2010
- What Social Followers Want, eMarketer, January 22, 2010
- 2009: Another Strong Year for Facebook, comScore, January 21, 2010
- The psychology of Facebook profiles, Time.com, December 3, 2009
The Company
- Fast Company’s The World’s Most Innovative Companies 2010; Facebook #1, March 2010 Issue, February 17, 2010
Presentations
Presented at Media Camp as part of NYC’s 2010 Social Media Week on the topic of Facebook Metrics for Fan Pages and Ads: What they do and don’t tell marketers.
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