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Check out this interview with Chris Noble who’s a principal at StudioGood, a cause implementation company that helps raise money for charities while also raising awareness for brands and personalities. I’ve been a fan of their work for a while and was excited to hear what they’ve been up to with the latest trends in social media, including geolocation. Chris shares some campaigns he worked on at SXSW including one very innovative geolocation program called “Check-in for Charity.”  Using FourSquare and Twitter, SXSW goers were able to help the Save the Children for Haiti Relief Fund. StudioGood has nailed cause marketing and does great things in the space. If your company is considering cause marketing, Chris shares some advice in this interview for you.

If you want to learn more about Chris or StudioGood, you can follow tweets @cfnoble and @studiogood or connect with them on Facebook or learn more from their website.

Do you have any cause marketing questions and how you can use social media to help with them? Have you come across any great ways non-profits are using social media to raise awareness? Share with us here!
Post written by Helen Todd aka @helenstravels. To learn more from fbadz.com, connect with us on Facebook!

Did you ever think “fail early and fail often” wasn’t that great of business advice? Jason Fried would not only agree but turns other traditional notions of business on their head. I had the great pleasure of hearing him speak about his new book REWORK at South by Southwest and since, haven’t stopped hearing his name, company, or book pop up in conversation. One friend who owns his own web design company shared that REWORK “is the single most important book I’ve read as a business owner.” With chapters that talk to the value of saying no, fostering an environment of non-interruption, and the importance of an entire company embracing marketing, I’d agree with him. The book also has great insight that can be applied to those in social media, especially in communicating and relating to customers as a human instead of a corporate entity. Watch this interview with Jason Fried to hear more about the book, 37signals and even his take on email salutations.

Buy your own copy of REWORK.  Learn more about 37signals and follow the tweets from @jasonfried and @37signals. Have you read the book already? If so, share your thoughts on it with us here!

Post written by Helen Todd aka @helenstravels. To learn more fromfbadz.com, become a fan!

Mark your calendars for Cards for Cancer Day on April 10 where cards will be delivered to cancer centers around the world. The idea comes from Spirit Jump, a new non-profit using Facebook to spread its mission. Watch our interview where Executive Director Dominique Miniaci talks about the traction that Cards for Cancer has seen on Facebook. The page launched just this year and already has over 7,000 fans solely from organic growth. My favorite aspect is how Spirit Jump bridges offline community-building with its Facebook presence by encouraging fans to host card making parties and then to share their experiences on the fan page. This is a great example of how a non-profit is taking advantage of Facebook to meet its goals and build a community around its cause.

Spirit Jump’s goal for its first ever Cards for Cancer Day is to deliver 100,000 cards and everyone at fbadz.com is cheering them on in reaching this goal and bringing hope and comfort to those battling cancer. Watch the interview to learn more:

Want to get involved or learn more? Fan Spirit Jump at fb.me/SpiritJump and fan Cards for Cancer at fb.me/CardsforCancer. If you’re interested in following Tweets, check out @cards4cancer and @spiritjump.

Do you have any questions for Dominique or fbadz.com? Have you seen another non-profit doing a great job with its fan page? Share here!

Post written by Helen Todd aka @helenstravels. To learn more fromfbadz.com, become a fan!

This is the first of our interview series that aims to share the best practices and insights from thought leaders using social media, especially Facebook, within their marketing strategies. This interview features Brian Simpson, Director of Social Hospitality at The Roger Smith Hotel in New York City. The hotel has made a splash in the industry and is often referenced as a benchmark for a great social media presence. We’re taking you straight to the source and getting the insider’s look at the thoughts and strategy behind social hospitality at the Roger Smith. Watch the video to hear what Brian has to say:

Fan The Roger Smith Hotel at fb.me/rogersmithhotel and follow it @rshotel. Brian can be found tweeting from @BSimi.

Do you have any questions for Brian or fbadz.com? Ask them here!

Post written by Helen Todd aka @helenstravels. To learn more from fbadz.com, become a fan!